知名SEO工具Surfer推出了最新的SEO内容创作大师课程（SEO Writing Masterclass），价值199美元。目前限时免费，在2月28日（美国时间）之前用户可以直接免费注册获得该视频课程。
课程包含3个章节，共计28个视频，3个模板。
注册网址：https://surferseo.com/academy/seo-writing-masterclass/
2月28日前免费访问所有视频课程和资源
- 整个课程可访问至2月底
- 你在其他地方找不到的28段视频
- 3个模板和表格，你可以在你的工作中使用
- 特别优惠仅适用于本课程的毕业生
- 个性化结业证书
课程内容详解：
MODULE 1： Content strategy and keyword research
Learn a successful keyword research process and create an overview of your content plan. Every battle is won before it is ever fought. And it is also true for SEO and content strategy. When you know the plan, all you have to do is execute.
LESSONS FROM THIS MODULE:
Why do you need Module 1?
Content strategy: Content for different stages of awareness
Content strategy: Keyword research and prioritization
Content strategy: Planning topic clusters for your website
MODULE 2： Four phases of SEO writing
Create the most relevant answer to any query. Relevance and quality are the core of SEO. Learn the actionable, step-by-step process to create the most valuable content that will be user-friendly and optimized for Google. Let’s bust some old “good practices” and use SEO that will work in 2021.
LESSONS FROM THIS MODULE:
Video 1: Introduction: 4 phases of content creation
Video 2: Discovery phase: Digging into search intent
Video 3: Discovery phase: Analyzing on-SERP features
Video 4: Discovery phase: Find the best content that ranks for your keyword
Video 5: Discovery phase: Create an outline based on top pages in search results
Video 6: Discovery phase: Create guidelines for words, phrases, and content structure
Video 7: Writing phase: Rules of thumb
Video 8: Writing phase: Title tag
Video 9: Writing phase: Meta description
Video 10: Writing phase: Enrich your content and gain authority
Video 11: Writing phase: Images and alternative texts
Video 12: Writing phase: Internal linking
Video 13: Conversion strategy: Make an irresistible offer
Video 14: Conversion strategy: The good, bad, and ugly of gated content and lead generation
Video 15: Conversion strategy: Plan call-to-actions across your content
Video 16: Optimization phase: Check your rankings with Google Search Console
Video 17: Optimization phase: Run SEO audit for your article
Video 18: Optimization phase: Organize your SEO optimization process
MODULE 3： Increase your wages for your content services
Charge more for your work and upgrade your sales process. No matter if you work as an in-house writer or freelancer, we’ll explain how to sell your ideas and strategy. You’ll learn tactics that will help you position yourself as a top SEO copywriter and charge accordingly.
LESSONS FROM THIS MODULE:
Video 1: Introduction + why you should probably charge more
Video 2: Sell the process, not just your content piece
Video 3: Sell the content strategy, not just an article
Video 4: Use Content Score and offer content tiers
Video 5: Things you can outsource to your virtual assistant
原创文章，作者：华再，如若转载，请注明出处：https://www.zhiwaimao.com/seo-writing-masterclass-by-surfer/
